Who we serve · Large institutions
Modern marketing for names people already trust.
Hospitals, universities and civic institutions earn their reputations over generations. But families, students, donors and partners now meet you online first, and a big-agency process can take years to catch up. We help institutions like Mt. Washington Pediatric Hospital and the University of Baltimore modernize, with senior people who know how to work inside complex organizations.
The challenges we hear most
- A website and marketing that feel dated next to newer competitors.
- A website that grew department by department and now serves no one well.
- Many stakeholders, long approval chains, and work that loses its edge along the way.
- Agencies that send their senior team to the pitch and their junior team to the work.
- Many audiences at once: patients and families, referring physicians, prospective and adult students, alumni, donors and the community.
- A foundation or advancement office that needs its own story, still clearly part of the institution's brand.
How we help
- Websites restructured around what your audiences need, built to accessibility standards.
- Paid ads that reach new patients, students and supporters while respecting your voice and compliance needs.
- Video that puts real people and real stories at the front of your institution.
- Enrollment, referral and fundraising campaigns, backed by email and lead generation that report back to leadership.
- Proposals and partnership materials that win approval.
- A process designed for committees and affiliated systems, and a team that scales up for big moments and back down after.
Why large institutions choose Red Iguana
Senior people, start to finish
The strategists in the first meeting are the ones doing the work.
Built for complexity
We're used to many stakeholders and know how to keep a project moving.
Agency firepower, without the overhead
A network of specialists joins when needed, so you get depth without paying for a large retained team.
Ready to modernize?
Tell us what's holding your marketing back. We'll show you a clear way forward.